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EFI - Euromed Feminist Initiative
Project type
TVC & Digital
Role
Creative Director and Copywriter
EFI — 16 Days of Activism Campaign - 2021
For EuroMed Feminist Initiative’s 16 Days of Activism campaign, I developed the 360 creative platform “Be Her Safety” / “كن ملجئها”, a call for people and communities to become a refuge for Syrian women facing violence, displacement, and abuse.
The film direction, “Not a Pawn in Their Game,” used chess as a metaphor for war, control, and displacement. Instead of showing violence literally, the concept relied on sound design, symbolism, and movement across a life-sized chessboard to show how Syrian women are pushed from one unsafe space to another by war, verbal abuse, sexual abuse, physical abuse, and social neglect. My work included the campaign thinking, platform development, film concept, scriptwriting, visual direction, and social media extensions for the campaign.
Client: EFI
Production House: Fineline
Director: Tarek Korkomaz
Creative Director: Dina Hamzeh
Copywriter: Dina Hamzeh
Casting Director: Yara Fayad
Producer: Said Halawi
