Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Careem - Qatar
Project type
TVC
Role
Copywriter
For the launch of Careem GO+ in Qatar, I wrote the copy introducing the service’s upgraded ride benefits: bigger cars, stronger ACs, phone chargers, and AUX cables.
The concept featured a family sitting together on a sofa while the voiceover describes familiar everyday scenarios that sound like real-life situations, but are actually playful references to the new GO+ features. The copy helped turn functional service benefits into relatable, human moments, making the product offering feel simple, memorable, and easy to understand.
Careem Go+ Campaign
Client: Careem
Agency: Webedia Arabia
Director: Tino Karam
Creative Director: Sahar Malek
Copywriter: Dina Hamzeh
