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Elevit Arabia - Egypt
Project type
TVC
Role
Creative Director and Copywriter
Elevit Arabia - Mother’s Letter Film
For Elevit Arabia's pregnancy vitamins, I wrote the English and Arabic voiceover copy for an emotional film following the growth of a fetus in the womb. The script was written as a mother’s letter to her unborn child, with each stage of development becoming a promise, a wish, or a piece of advice for the life ahead.
As the baby’s organs begin to form, the mother speaks to each one with tenderness: eyes that she hopes will see the beauty in the world, a heart she hopes will stay kind despite being broken, feet she hopes will carry her child toward every dream... The copy connected the science of pregnancy with the emotion of motherhood, turning fetal development into a poetic expression of love, protection, and lifelong presence.
Elevit Campaign - Egypt
Client: Elevit Arabia
Agency: Diwanee
Copywriter: Dina Hamzeh
