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Kelloggs
Project type
TVC
Role
Creative Director
Kellogg’s Coco Pops - Sip the Fun Campaign
For Kellogg’s Coco Pops, I developed “Sip the Fun,” a back-to-school activation concept designed to bring fun and energy into a season that can often feel stressful for both parents and kids.
The video idea follows a mother preparing lunch boxes while her children eat Coco Pops before school. What starts as a playful slurping contest between the kids turns into a family moment when the mother joins in, triggering the kitchen to transform into the Coco Pops jungle. Together, they create a rhythmic “jingle” through their slurps before returning to the kitchen, grabbing their limited-edition bowls, and heading off to start the day. My work included the campaign idea, video concept, storyline, product integration, and mood direction.
Client: Kelloggs
Production House: Fineline
Producer: Said Halawi
Director: Zein El Cheikh
Creative Director: Dina Hamzeh
Cinematographer: Hasan Salame
Production Designer: Artwork by Ilat K.
Assistant Director: Lynn Tawilé
Sound Designer & Music Composer: Paul Awaraji
Casting director: Yara Fayad
VFX: Voxels
