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MAC Cosmetics Middle East
Project type
Campaign Teaser
Role
Copywriter
MAC Cosmetics Middle East X Hindash | Campaign Teaser - 2018
MAC Cosmetics - Retro Matte Lipstick Launch
To launch MAC Retro Matte, the campaign brought together Hindash and 17 micro-influencers to create a series of social-first beauty videos across Instagram and Facebook. Each creator had their own piece of content, giving the launch a wider, more personal presence online.
As copywriter, I developed the scripts and guidelines for both the main Hindash video and the influencer videos, making sure the campaign voice stayed consistent while allowing each creator’s personality to come through.
Client: MAC Cosmetics Middle East
Agency: Diwanee
Creative Director: Sahar Malak
Copywriter: Dina Hamzeh
