Mall of the Emirates & City Center

Mall Gift Card - 2023. Gifting: Perfected
For this OOH campaign, I developed the Arabic copy adaptation for a gift card positioned as the answer to every impossible gifting moment. The challenge was to carry over the playful exaggeration and punchy billboard energy of the English campaign into Arabic, while keeping it natural, witty, and culturally relevant. The result was bold, high-impact outdoor copy that made the product feel fun, versatile, and impossible to return.