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Piaget - Ramadan Campaign
Role
Copywriter
Piaget - #ShareJoy This Ramadan
This GCC Ramadan campaign was built around the joy of giving, gathering, and celebrating the people closest to us. Set around a family iftar, the film captured small emotional moments: arriving home, exchanging gifts, sharing food, and enjoying the warmth of being together.
As copywriter, I worked on the campaign language and messaging behind #ShareJoy, making sure the tone felt elegant, heartfelt, and true to Piaget’s world. The watches and bracelets were woven naturally into the story, becoming part of the celebration rather than the focus of it.
Client: Piaget
Agency: Diwanee
Director: Renaud Santosmoro
Creative Director: Sahar Malek
Copywriter: Dina Hamzeh
