UNDP - Fake News Campaign

For UNDP’s “Count to 10 before sharing unverified news” platform, I developed a creative campaign proposal built around the insight that Lebanese audiences respond strongly to humor, relatability, and familiar everyday situations. The concept turned the consequences of believing fake news into exaggerated short films, showing how one unverified story can spiral into absurd, emotional, and memorable outcomes.

I led the campaign thinking, creative direction, and concept development, writing a series of 30-second film ideas rooted in local behavior, social tension, and Lebanese cultural references. This direction used comedy not to minimize the issue, but to make the message more accessible and shareable.



Clients: UNDP Lebanon & Dawaer
Production company: Fine Line
Producer: Said Halawi
Director: Bachir Abouzeid
Director of photography: Hasan Salame
Creative Director: Dina Hamzeh
Copywriter: Dina Hamzeh
Casting Director: Yara Fayad
Stylist: Joseph Assaf
Sound Design: Melgard